Of Inbound marketing
You've likely heard the term "Inbound Marketing" before. In fact, you may already have some Inbound marketing processes in place. But are they working for you optimally?
Inbound Marketing focuses your efforts on every stage of the customer lifecycle—from prospects to opportunities to customers.
At Auxilio, we help you better understand your Personas and what drives them to guide the right actions and generate leads.
Inbound marketing focuses on campaign strategies that leverage data from different acquisition channels (advertising, SEO, content, social networks, etc.).
Once leads have been generated, we help you move them through each stage of the client lifecycle (MQL, SQL, Opportunity, Conversion, etc.).
To drive value and nurture your sales pipeline, we always tailor processes and actions to your revenue goals and business model.
A good retention strategy follows the attraction and conversion stages.
Customers are a great source of income if you can keep them long-term.
Unfortunately, our experts all too often see this crucial stage neglected. With their help, your business can develop the best inbound tactics to build loyalty.
INBOUND MARKETING OPTIMIZES ALL STAGES OF THE CUSTOMER LIFECYCLE...
FROM LEADs TO LOYALTY
HUBSPOT: A POWERFUL INBOUND MARKETING TOOL
HUBSPOT IS THE BEST PLATFORM FOR IMPLEMENT YOUR INBOUND MARKETING PROCESSES
It was HubSpot that coined and trademarked the term "Inbound Marketing." In fact, the pioneering platform was built around this essential practice, making HubSpot the best CMS for your inbound marketing strategy.
All HubSpot tools are designed to implement lead generation, conversion, and retention tactics. 100% flexible and easy to use for all teams, HubSpot can be customized according to your business realities, market, and objectives. Our experts are here to help you do it in the most effective way to generate results and achieve a positive ROI.
INBOUND MARKETING IS ESSENTIAL IN TODAY'S BUSINESS WORLD, BUT AN EFFECTIVE STRATEGY MUST ACCOUNT FOR YOUR SOFTWARE COMPANY'S UNIQUE CHALLENGES
INBOUND SPECIALISTS FOR YEARS
WHAT MAKES AUXILIO THE BEST AT EXECUTING YOUR INBOUND MARKETING STRATEGY?
Whatever your needs, we're here to support you on strategic, technical, or operational fronts, implementing winning Inbound Marketing tactics via HubSpot.
We help you better engage leads and customers as per your "Flywheel" strategy while optimizing your processes in HubSpot.
Simply put, Auxilio serves as an extension of your team. Our experts support you long-term to increase ROI and help you adapt to the market as things evolve.
We advise you, support you, establish best practices, and set up indicators to evaluate and obtain concrete results.
WORK WITH YOUR DEDICATED TEAM OF HUBSPOT EXPERTS
WE BECOME AN EXTENSION OF YOUR TEAM
HubSpot has become a complex and vast platform. Don't expect to find an expert who knows HubSpot 100%, it's impossible.
You need a multi-disciplinary team. Auxilio is that team you've been looking for.
INBOUND MARKETING WORKFLOW
TO ACHIEVE A BETTER HUBSPOT ROI
Auxilio experts turn to our many use cases to master Inbound Marketing on HubSpot. We support dozens of software companies in achieving their goal, working hand-in-hand with their teams to become one.
Our approach is based on three interconnected support phases:
Analysis and planning
What does it consist of?
Our experts analyze and evaluate your Inbound needs and expectations, aligning your strategy with your business realities. We provide the best possible support based on your challenges and objectives. Upstream, we work with you to prepare an Inbound plan with recommendations, setting up concrete and sustainable revenue generation levers for each of your personas.
- Customer journey
- Content strategy
- Nurturing strategy
- Qualifying strategy
- Sales-marketing alignment strategy
- Loyalty strategy
Hubspot minimum viable product
What does it consist of?
According to the Inbound Marketing plan defined in the first phase, our experts help you implement various HubSpot tools to achieve your Inbound Marketing objectives: personalized settings, best practices, team support and training, etc.
- A minimum viable product via the HubSpot features your Inbound Marketing plan needs to succeed
- HubSpot training
Ongoing optimization of your inbound marketing strategy
What does it consist of?
Auxilio supports you in your daily Inbound challenges (strategy, workflow, data, emailing, personalization, etc.). HubSpot experts well versed in the platform's finer details, we provide all the necessary expertise, best practices, and optimization efforts to help you achieve the best possible HubSpot ROI.
INBOUND FOR ALL YOUR TEAMS
THE 3 COMPONENTS OF INBOUND
Inbound Marketing is all about developing an effective acquisition funnel with a sharp focus on Personas.
Inbound marketing optimizes lead generation through different channels. The method also improves the quality of your leads and prospects so you can convert them more easily into customers.
The winning strategy was developed by HubSpot, which is why most software companies today use the platform for customer acquisition, conversion, and retention.
Inbound doesn't stop at Marketing—it encompasses all departments involved in generating value from leads, prospects, and customers.
Because of this, the Sales team is directly tied to Inbound. Once the Marketing stage is complete, Sales takes over to ensure the conversion from leads to customers. With inbound, Sales sells more, sells better, and builds long-term loyalty.
More often than not, the Sales team must be aligned with the Marketing and Customer Service departments so that the entire Inbound mechanism runs smoothly and creates value.
Additionally, Sales processes for Inbound leads differ from those for Outbound leads.
In all its many forms, Customer Service works best when integrated into a company's inbound processes.
It's a crucial asset for managing customer satisfaction and, most importantly, client loyalty.
Inbound for Customer Service is intrinsically linked to all Funnel Marketing and post-sales processes, as it generates the most value and bolsters customer retention. It's a key service totally intertwined with all facets of a strategy.
A COMPLEMENTARY APPROACH
THE INBOUND METHOD DRIVES YOUR REVOPS STRATEGY AND INTEGRATES WITH GROWTH DRIVEN DESIGN & DEVELOPMENT
GROWTH DRIVEN DESIGN & DEVELOPMENT
Growth-Driven Design & Development (GDDD) is a strategy whereby you design your website agilely and in a way that quickly generates revenue. It's a vital growth lever and a crucial part of the Inbound method.
Growth-Driven Design & Development focuses on the continuous optimization of your website in a way that benefits all departments, including Marketing, Sales, and Customer Service. It's key to implementing a winning Inbound strategy.
RevOps lets you obtain a global vision of your "3Ps" (Platforms, Processes, People) in a way that links the missions of each department within your software company: Marketing, Sales, and Customer Service.
This method provides an overview of all the elements that should be optimized to improve the revenue generated by your Inbound strategy.