You've likely heard the term "Inbound Marketing" before—it's exceedingly popular these days! But inbound isn't just about marketing. The method allows each customer-facing team (Marketing, Sales, Customer Service) to contribute to a winning client lifecycle, generating long-term revenue for your software company.
At Auxilio, we help you better understand your Personas (and what drives them) to guide the right actions and generate leads. Inbound marketing focuses on campaign strategies that leverage data from different acquisition channels (advertising, SEO, content, social networks, etc.).
Once leads have been generated, we help you move them through each stage of the client lifecycle (MQL, SQL, Opportunity, etc.). Working closely every day with software companies like your own, Auxilio experts are fully aware of the unique challenges of the Inbound engagement phase. To ensure things run smoothly, we always tailor processes and actions to your revenue goals and business model.
One of the big challenges of Inbound is building customer loyalty.
Attraction and conversion must be paired with a solid retention strategy to increase the lifetime value of your customers and optimize long-term revenue generation. All too often, our experts see this crucial phase neglected.
INBOUND GENERATES HIGHER QUALITY LEADS AND MORE REOCCURRING CLIENTS
INBOUND FOR ALL TEAMS
THE 3 COMPONENTS OF INBOUND
Inbound Marketing is all about developing an effective acquisition funnel with a sharp focus on Personas.
Optimizing lead generation through different channels, the method also improves the quality of your leads so you can more easily convert them into customers.
The winning strategy was first developed by HubSpot, which is why most software companies today use the platform for customer acquisition, conversion, and retention.
Inbound doesn't stop at Marketing—it encompasses all departments involved in generating value from leads, prospects, and customers.
Because of this, the Sales team is directly tied to Inbound. Once the Marketing stage is complete, Sales takes over to ensure the conversion from leads to customers. With inbound, the Sales team sells more, sells better, and builds long-term loyalty.
More often than not, the Sales team must be aligned with the Marketing and Customer Service departments so that the entire Inbound mechanism runs smoothly and creates value.
Sales processes for Inbound leads differ from those for Outbound leads.
In all its many forms, Customer Service works best when integrated into a company's inbound processes.
It's a crucial asset for managing customer satisfaction and, most importantly, client loyalty.
Inbound for Customer Service is intrinsically linked to all Funnel Marketing and post-sales processes. Generating the most value and bolstering customer retention, it's a key service that’s intertwined with all facets of your strategy.
INBOUND FOR YOUR SOFTWARE COMPANY
WHY IS HUBSPOT THE BEST PLATFORM FOR INBOUND?
The HubSpot platform was designed around the Inbound method. In fact, HubSpot created Inbound, making it the best platform for setting up and executing your strategy.
All HubSpot tools are designed for quality lead generation, conversion, and retention tactics. Each feature is perfectly configured to mesh with your business realities, market, and objectives.
INBOUND IS THE BEST APPROACH FOR YOUR COMPANY TO CAPTURE LEADS AND FOSTER LOYAL CUSTOMERS
INBOUND SPECIALISTS FOR YEARS
AUXILIO EXPERTS HELP YOU GENERATE REVENUE WITH INBOUND
Our experts support you on the strategic and technical fronts. They help you define and optimize the "Flywheel" strategy adopted by your Marketing, Sales, and Customer Service departments. Working closely with you, we'll help properly establish and execute this model on HubSpot so you can achieve your goals.
Simply put, Auxilio serves as an extension of your team. Our experts support you long-term to increase ROI and help you adapt to the market as things evolve.
We advise you, support you, establish best practices, and set up indicators to evaluate and obtain concrete results.
TO ACHIEVE A BETTER HUBSPOT ROI
Auxilio experts turn to our many use cases to master Inbound on HubSpot. We support dozens of software companies in achieving their goals, working hand-in-hand with their teams to become one.
Our approach is based on three interconnected support phases:
Analysis and planning
What does it consist of?
Our experts analyze and evaluate your Inbound needs and expectations, aligning your strategy with business realities. We provide the best possible support based on your challenges and objectives. Upstream, we work with you to prepare an Inbound plan with recommendations, setting up concrete and sustainable revenue generation levers for each of your personas.
- Customer journey
- Content strategy
- Nurturing strategy
- Qualifying Strategy
- Sales-marketing alignment strategy
- Loyalty strategy
Hubspot minimum viable product
What does it consist of?
According to the Inbound plan defined in the first phase, experts help you implement various HubSpot tools to achieve your Inbound objectives: personalized settings, best practices, team support and training, etc.
- A minimum viable product via the HubSpot features your Inbound plan needs to succeed
- HubSpot training
Ongoing optimization of your Inbound strategy
What does it consist of?
Auxilio supports you in your daily Inbound challenges (strategy, workflow, data, emailing, personalization, etc.). HubSpot experts well versed in the platform's finer details, we provide all necessary expertise, best practices, and optimization efforts to help you achieve the best possible HubSpot ROI.
A COMPLEMENTARY APPROACH
THE INBOUND METHOD DRIVES YOUR REVOPS STRATEGY AND INTEGRATES WITH GROWTH DRIVEN DESIGN & DEVELOPMENT
GROWTH DRIVEN DESIGN & DEVELOPMENT
Growth-Driven Design & Development (GDDD) is a strategy whereby you design your website agilely and in a way that quickly generates revenue. It's a vital growth lever and a crucial part of the Inbound method.
Growth-Driven Design & Development focuses on the
continuous optimization of your website in a way that benefits all departments, including Marketing, Sales, and Customer Service. It's key to implementing a winning Inbound strategy.
RevOps lets you obtain a global vision of your "3Ps" (Platforms, Processes, People) in a way that links the missions of each department within your software company: Marketing, Sales, and Customer Service.
This method provides an overview of all the elements that should be optimized to improve the revenue generated by your Inbound strategy.