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INBOUND SALES

AUXILIO HELPS YOUR SOFTWARE COMPANY EXECUTE
A WINNING INBOUND SALES STRATEGY

Auxilio helps software companies implement Inbound sales techniques that exceed objectives. With the help of our experts, you'll generate more qualified leads, obtain better customer conversion rates, build loyalty, and upsell or cross-sell with greater ease.

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3 pillars
Of Inbound sales

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You've likely heard the term "Inbound Marketing" before. But Inbound isn't just about marketing. Quite the contrary—it's a method that also fully encompasses Sales.

Obviously, as a salesperson, your efforts are directed toward the customer. But Inbound takes things up a notch by letting you and your team focus their actions (specifically, Marketing and Customer Service) on the entire customer lifecycle: from prospect to opportunity to loyalty.

With Inbound, all departments are aligned to create value and direct their energy toward achieving a common objective.

Pillar 1
Attract

Auxilio experts help you better direct your actions to feed your pipeline.

Inbound sales leverage your data so you can automate as many time-consuming tasks as possible and get back to generating revenue.

Stop selling, start helping. 

Pillar 2
Engage

Once we've qualified your prospects, we support you in revenue-generating sales actions.

We align processes and actions with your objectives and business model to generate value and close sales as efficiently as possible.

Pillar 3
Retain

Your customers can be powerful revenue sources when they stick with you long-term.

Auxilio experts know how to optimize this retention phase, which is crucial for many salespeople.

We help you establish Inbound best practices to build loyalty, upsell, and cross-sell.

INBOUND SALES IMPROVES CONVERSION RATES AND INCREASES CUSTOMER VALUE

Inbound sales with HubSpot
SALES HUB: A POWERFUL TOOL FOR DEVELOPING YOUR INBOUND SALES STRATEGY

The pioneering HubSpot platform was developed around the Inbound methodology. For this reason, it's the best platform to optimize sales processes and increase revenue.

HubSpot’s many features are designed for you to better focus on your sales essentials.

100% flexible and easy to use, HubSpot can be customized according to your business realities, market, and objectives. Count on Auxilio experts to generate results and obtain a better ROI.

INBOUND SALES ADAPTS TO YOUR PROCESSES AND OPTIMIZES THEM
TO BOOST REVENUE 

Inbound specialists for years
WHY CHOOSE AUXILIO TO IMPLEMENT AND OPTIMIZE YOUR SALES?

Guided by Inbound best practices, we support your strategic, technical, and operational processes to boost sales. We help you establish and execute concrete actions in HubSpot to save you time and increase profits.

A true extension of your teams, Auxilio consultants are with you for the long haul to achieve a robust ROI. We advise, support, provide best practices, and implement key performance indicators to achieve concrete results.

WORK WITH YOUR DEDICATED TEAM OF HUBSPOT EXPERTS
WE BECOME AN EXTENSION OF YOUR TEAM

HubSpot has become a complex and vast platform. Don't expect to find an expert who knows HubSpot 100%, it's impossible.
You need a multi-disciplinary team. Auxilio is that team you've been looking for.

INBOUND SALES WORKFLOW
For a better HubSpot ROI

Auxilio experts turn to our many use cases to master Inbound Sales on HubSpot. We support dozens of software companies in achieving their goals, working hand-in-hand with their teams to become one.

Our approach is based on three interconnected support phases:

  • Analysis and development of your Inbound Sales plan
  • The minimum viable product on HubSpot to achieve your Inbound Sales plan
  • Ongoing Inbound Sales optimization on HubSpot

Phase 1
Analysis and planning

What does it consist of?

Our experts analyze and evaluate your Inbound needs and expectations, aligning your Inbound Sales strategy with your business realities. We provide the best possible support based on your challenges and objectives. Upstream, we work with you to prepare an Inbound Sales plan, implementing concrete and sustainable revenue generation levers for each of your personas.

Deliverables

  • Personas
  • Customer journeys
  • Sales pipelines
  • Prospecting strategy
  • Qualifying strategy
  • Sales-marketing alignment strategy
  • Loyalty, upselling, and cross-selling strategy

Phase 2
HUBSPOT MINIMUM VIABLE PRODUCT

What does it consist of?

According to the Inbound Sales plan defined in the first phase, our experts help you implement various HubSpot tools to achieve your Inbound objectives: personalized settings, best practices, team support, training, etc.

Deliverables

  • A minimum viable product via the HubSpot features your Inbound Sales plan needs to succeed
  • HubSpot training

Phase 3
ONGOING OPTIMIZATION OF YOUR INBOUND SALES STRATEGY

What does it consist of?

Auxilio experts tackle your various sales challenges by leveraging tools from the HubSpot platform. Their goal is to establish best practices for your business, optimize your processes, and achieve the best possible HubSpot ROI.

INBOUND FOR ALL YOUR TEAMS
THE 3 COMPONENTS OF INBOUND

Inbound Marketing

Inbound Marketing is all about developing an effective acquisition funnel with a sharp focus on Personas.

Inbound marketing optimizes lead generation through different channels. The method also improves the quality of your leads and prospects so you can convert them more easily into customers.

The winning strategy was developed by HubSpot, which is why most software companies today use the platform to set up processes for customer acquisition, conversion, and retention.

Inbound Sales

Inbound doesn't stop at Marketing—it encompasses all departments involved in generating value from leads, prospects, and customers.

Because of this, the Sales team is directly tied to Inbound. Once the Marketing stage is complete, Sales takes over to ensure the conversion from leads to customers. With inbound, the Sales team sells more, sells better, and builds long-term loyalty.

More often than not, the Sales team must be aligned with the Marketing and Customer Service departments so that the entire Inbound mechanism runs smoothly and creates value.

Sales processes for Inbound leads differ from those for Outbound leads.

Inbound Service

In all its many forms, Customer Service works best when integrated into a company's inbound processes.

It's a crucial asset for managing customer satisfaction and, most importantly, client loyalty.

Inbound for Customer Service is intrinsically linked to all Funnel Marketing and post-sales processes, as it generates the most value and bolsters customer retention. It's a key service totally intertwined with all facets of a strategy.

A COMPLEMENTARY APPROACH
THE INBOUND METHOD DRIVES YOUR REVOPS STRATEGY AND INTEGRATES WITH GROWTH DRIVEN DESIGN & DEVELOPMENT

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GROWTH DRIVEN DESIGN & DEVELOPMENT

Growth-Driven Design & Development (GDDD) is a strategy whereby you design your website agilely and in a way that quickly generates revenue. It's a vital growth lever and a crucial part of the Inbound method.

Growth-Driven Design & Development focuses on the continuous optimization of your website in a way that benefits all departments, including Marketing, Sales, and Customer Service. It’s key to implementing a winning Inbound strategy.

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REVOPS

RevOps lets you obtain a global vision of your "3Ps" (Platforms, Processes, People) in a way that links the missions of each department within your software company: Marketing, Sales, and Customer Service.

This method provides an overview of all the elements that should be optimized to improve the revenue generated by your Inbound strategy.

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