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MARKETING OPS

IMPROVE YOUR SOFTWARE COMPANY’S MARKETING OPERATIONS

Auxilio helps software companies align their Marketing Ops with real challenges and objectives, gathering all efforts around the same resources and systems. Coordinate teams and optimize processes to reinforce a relevant Marketing strategy.

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3 pillars
of Marketing Ops

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Marketing Ops is crucial for all software companies. It makes it possible to direct your Marketing experts, work processes, customer-facing strategies, and systems (tools, data, platforms) toward the common goal of generating income and reducing internal friction.

Pillar 1
Processes

Auxilio experts help you implement a better workflow among your marketers while accounting for related processes in all other departments (IT, sales, customer service, etc.).

To meet your growth objectives, our experts help you implement best practices that mesh with your tools, IT infrastructure, experienced or new personnel, data, and challenges.

We aim to establish and execute a winning Marketing strategy via processes that generate value for both your employees and your customers.

Pillar 2
People

Behind every action or tool are skilled, hard-working individuals.

Auxilio understands that a business is only as strong as the people making it happen—it’s why our experts take a people-first approach every day.

Our experts help you effectively delegate tasks and roles, helping you meet your needs with more efficient team structuring.

Moreover, we equip your teams with best practices and guide them through all HubSpot tools so they can get the most out of your data and generate sustainable revenue.

Pillar 3
Platforms

Auxilio guides you through the necessary tools, platforms, and software for the best possible data synchronization and a robust HubSpot ROI.

Our experts recommend integrations based on your needs and can even develop custom integrations between HubSpot and another system.

With revenue generation always top of mind, we also help you set up processes within the various HubSpot products and map all data necessary to best feed your day-to-day Marketing operations.

MARKETING OPS IS CRUCIAL FOR GENERATING REVENUE, REDUCING INTERNAL FRICTION, AND SUPPORTING THE CUSTOMER LIFE CYCLE

Hubspot: a powerful marketing ops tool
What makes HubSpot the best marketing ops platform?

HubSpot got the ball rolling on “Inbound Marketing.” In fact, the entire HubSpot platform is developed around this essential practice, which makes it the undisputed platform for your Marketing Operations. The tools offered by HubSpot are designed to harmonize with the CRM, CMS, Marketing Automation, Sales, etc. HubSpot even released its Operations Hub to coordinate all departments around the same data and tools.

All the tools in HubSpot take actions that feed on the same data. They streamline the customer life cycle and facilitate the work of your customer-facing teams. 100% flexible and easy to learn, HubSpot can be customized according to your business realities, market, and objectives. And our experts are here to help you do it in a way that generates amazing results and ROI.

MARKETING OPS MEANS PUTTING DATA AT THE CENTRE OF ALL ACTIONS AND NAVIGATING EVERYONE IN THE SAME DIRECTION

Marketing Ops specialists
WHAT MAKES AUXILIO EXPERTS THE BEST AT SUPPORTING YOUR MARKETING OPS?

Depending on your needs, we can support all facets of your Marketing Ops. We help your software company extract as much value as possible from your platforms, customer-facing operations, processes, and both internal and external human resources.

We show you how to synchronize data across all your tools and customer processes and effectively implement various Marketing, Sales, or Customer Service actions in HubSpot.

Auxilio experts serve as an extension of your team. We provide long-term support to generate revenue growth and a positive ROI related to HubSpot tools.

We advise you, support you, provide best practices, and implement actions and indicators to obtain concrete results.

AUXILIO MARKETING OPS PROCESSES
THE MARKETING OPS WORKFLOW FOR A BETTER HUBSPOT ROI

At Auxilio, we turn to our many HubSpot use cases to achieve Marketing Ops excellence. We support dozens of software companies in their challenges and work hand-in-hand with their teams to become one.

Our marketing Ops approach is based on three interconnected support phases:

  • The overall analysis of your “3 Ps” (Processes, Platform, People)

  • A minimum viable product (MVP) on HubSpot

  • Continuous Marketing Ops optimization

Phase 1
Marketing Ops planning and analysis

What does it consist of?

Our experts set up workshops with your team to establish a winning Marketing Ops plan. Next, they provide in-depth recommendations for each pillar, directing you to the right tools, work processes, and people to effectively execute the plan.

Deliverables

  • Complete mapping of all 3 Marketing Ops pillars (Processes, Platforms, People)
  • A plan to transform current processes into an ideal workflow
  • A proposal of relevant HubSpot products and support to implement your plan

Phase 2
HUBSPOT MINIMUM VIABLE PRODUCT

What does it consist of?

According to the plan established during the first phase, Auxilio experts help you identify the minimum viable product (MVP) for rapid execution and impact. We support your implementation of various HubSpot tools, best practices, training, and more. And the best part is, we do it at your own pace and according to your unique needs.

Deliverables

  • Identify the minimum viable product (MVP) that has the most robust impact on your processes, platforms, human resources, and revenue without these efforts taking years to implement
  • Minimum viable product via different Hubs and HubSpot products: Implementation, settings, workshops, training, personalized development, strategic proposals, operational implementation

Phase 3
Ongoing optimization

What does it consist of?

Once the minimum viable product (MVP) is complete, Auxilio helps you evolve your HubSpot portal in a way that accommodates your Marketing Ops plan and revenue growth objectives.

Deliverables

  • Process optimization and automation
  • Implementation development and integration of new HubSpot features
  • Training to navigate your teams through these new processes and platforms

A COMPLEMENTARY APPROACH
MARKETING OPS ALONE ISN’T ENOUGH TO REACH YOUR FULL POTENTIAL

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REVOPS

Marketing Ops is just one of the many RevOps elements we leverage for a holistic strategy.

The RevOps mission is to break down silos between all departments involved in revenue generation and management.

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INBOUND MARKETING

Although Marketing Ops is essential to your growth, it first requires a good lead generation strategy.

Our Inbound Marketing experts can work with you to develop and implement such a strategy.

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