Of Inbound Service
You've likely heard the term "Inbound Marketing" before. But Inbound isn't just about marketing. Quite the contrary—it's a method that also encompasses Customer Service.
Inbound lets you focus your Customer Service strategy on relevant actions aligned with all customer-facing departments.
With Inbound, all departments are aligned to create value and direct their energy toward customer satisfaction and creating sustainable revenue.
Auxilio experts work with you to streamline your many Marketing, Sales, and Customer Service processes.
Inbound helps you provide added value that keeps customers satisfied long-term.
We support you in Inbound actions on all customer-oriented fronts while helping you establish a revenue-boosting strategy.
We adapt processes and actions to your objectives and business model, generating value and helping you forge the best "service-level agreement" (SLA) possible.
Customers are a great source of income if you can keep them long-term. Focusing their efforts on this crucial phase, Auxilio experts implement the best Inbound tactics to build loyalty, sell better, and bolster customer fidelity.
INBOUND HELPS YOU FOCUS
ON CREATING VALUE for IMPROVED
Inbound Service with HubSpot
SERVICES HUB: A POWERFUL CUSTOMER SERVICE TOOL
Developed around the Inbound methodology, HubSpot the best platform for optimizing Customer Service processes.
All HubSpot tools are designed to bring more value to your customers and build loyalty.
100% flexible and easy to use for all teams, HubSpot can be customized according to your business realities, market, and objectives. Our experts are here to help you do it in the most effective way to generate results and achieve a positive ROI.
iNBOUND ALIGNS ALL
WITH REVENUE-GENERATING ACTIONS
Inbound specialists for years
WHAT MAKES AUXILIO THE BEST AT OPTIMIZING YOUR CUSTOMER SERVICE?
Our experts assist you with your Inbound strategy and other methodologies (RevOps and GDDD), optimizing your Customer Service on the strategic, technical, and operational fronts. We implement concrete actions in the Services Hub and other HubSpot tools that save you time and increase profits.
A true extension of your team, Auxilio consultants support you long-term to help you achieve a positive ROI.
We advise you, support you, establish best practices, and set up indicators to evaluate and obtain concrete results.
Inbound Service Workflow
To achieve a better HubSpot ROI
Auxilio experts turn to our many use cases to master Inbound Service on HubSpot. We support numerous software companies in generating more revenue.
Our approach is based on three interconnected support phases:
Analysis and planning
What does it consist of?
Our experts analyze and evaluate your Inbound Service needs and expectations, aligning your strategy with your business realities. We provide the best possible support based on your challenges and objectives. Upstream, we work with you to prepare an Inbound plan with recommendations, setting up concrete and sustainable revenue generation levers for each of your personas.
- Customer journey
- Content strategy
- Loyalty strategy
HubSpot Minimum Viable Project
What does it consist of?
According to the Inbound Service plan defined in the first phase, our experts help you implement various HubSpot tools to achieve your Inbound objectives: personalized settings, best practices, team support and training, etc.
- A minimum viable product via the HubSpot features your Inbound Service plan needs to succeed
- HubSpot training
Ongoing optimization of your Inbound Service strategy
What does it consist of?
Auxilio supports you in your daily Inbound challenges (strategy, workflow, data, emailing, personalization, etc.). HubSpot experts well versed in the platform's finer details, we provide all the necessary expertise, best practices, and optimization efforts to help you achieve the best possible HubSpot ROI.
INBOUND FOR ALL YOUR TEAMS
THE 3 COMPONENTS OF INBOUND
Inbound Marketing is all about developing an effective acquisition funnel with a sharp focus on Personas.
Inbound marketing optimizes lead generation through different channels. The method also improves the quality of your leads and prospects so you can convert them more easily into customers.
The winning strategy was developed by HubSpot, which is why most software companies today use the platform for customer acquisition, conversion, and retention.
Inbound doesn't stop at Marketing—it encompasses all departments involved in generating value from leads, prospects, and customers.
Because of this, the Sales team is directly tied to Inbound. Once the Marketing stage is complete, Sales takes over to ensure the conversion from leads to customers. With inbound, Sales sells more, sells better, and builds long-term loyalty.
More often than not, the Sales team must be aligned with the Marketing and Customer Service departments so that the entire Inbound mechanism runs smoothly and creates value.
Sales processes for Inbound leads differ from those for Outbound leads.
In all its many forms, Customer Service works best when integrated into a company's inbound processes.
It's a crucial asset for managing customer satisfaction and, most importantly, client loyalty.
Inbound for Customer Service is intrinsically linked to all Funnel Marketing and post-sales processes, as it generates the most value and bolsters customer retention. It's a key service totally intertwined with all facets of a strategy.
A COMPLEMENTARY APPROACH
THE INBOUND METHOD DRIVES YOUR REVOPS STRATEGY AND INTEGRATES WITH GROWTH DRIVEN DESIGN & DEVELOPMENT
GROWTH DRIVEN DESIGN & DEVELOPMENT
Growth-Driven Design & Development (GDDD) is a strategy whereby you design your website agilely and in a way that quickly generates revenue.
It's a vital growth lever and a crucial part of the Inbound method.
Growth-Driven Design & Development focuses on the continuous optimization of your website in a way that benefits all departments, including Marketing, Sales, and Customer Service. It’s key to implementing a winning Inbound strategy.
RevOps lets you obtain a global vision of your "3Ps" (Platforms, Processes, People) in a way that links the missions of each department within your software company: Marketing, Sales, and Customer Service.
This method provides an overview of all the elements that should be optimized to improve the revenue generated by your Inbound strategy.