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How to Create Custom Objects in Hubspot Without Coding

Image of Louis Chaussé M.Sc.
Louis Chaussé M.Sc.

YAY! HubSpot finally announced Custom objects functionality (and a bunch of other cool stuff) at INBOUND2020!

Custom objects let you store whatever information you want to keep alongside HubSpot standard objects (Contacts, Companies, Deals, Tickets, Products and Tasks) and associate them together in whatever relation you need to map your business processes in HubSpot CRM.

Everyone is excited about Custom objects since Chris O’Donnell, Chief Product Officer at HubSpot, announced them, BUT (there is always a but) business people (non-developers) are disappointed that you can’t create Custom objects from HubSpot UI. You need to create them through an HTTP request to the HubSpot API. It is kind of a bummer since HubSpot products have always empower business people (sales, marketing, service, etc.) to create and manage things without IT’s help. HubSpot will certainly allow Custom object creation from the UI sooner or later, but in the meantime, people who don't have access to a developer are stuck with this good news they were waiting for a long time. Or, are they really stuck?

Fortunately, I have found a way to create custom objects without coding or a developer’s help. This post will guide you step-by-step on doing this by yourself even though you don't know anything about back-end programming. Here it goes!

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